The Book & Workbook Leadership is
Upside Down

“Intrepid. Intriguing. Insightful. Invigorating. Silvia Damiano takes you to a place that compels you to challenge what you know – or think you know – about leadership."

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The book

The underpinning thinking of the i4 Model

Silvia Damiano looks at leadership through a new lens by turning the 'pyramid' upside down and encouraging everybody to embrace their own leadership. 'Leadership is Upside Down: i4 Neuroleader Revolution' contains invaluable concepts for anyone who wants to develop as an exceptional leader.

Now available in Paperback & Kindle in the Amazon store!

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The Workbook

Strategies that work!

Based on the book 'Leadership is Upside Down', this workbook is filled with reflective questions, exercises and practical content that will help you identify the next steps in your development journey.

It's a crash course on the science and thinking behind the i4 Neuroleader Model and a useful follow up activity when taking one of the i4 Assessments. It also contains 192 simple tips that you can immediately apply to your personal and professional life.

Now available in Paperback in the Amazon Store.

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The Poetry of Leadership

An Inspirational Illustrated Poetry Book

In this book, Silvia Damiano and Matt Jackson share their views and perceptions on leadership through the use of poetry. Almost forgotten in modern life as a way to communicate our inner thoughts and emotions, poetry can assist us in becoming more intuitive, creative and expressive. Writing and reading poems not only expands our awareness but also helps us develop stronger bonds with those whom we want to engage and inspire.

Available in Paperback in the Amazon store!

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i4 Tips Virtual Wall

What strategies have you applied when developing your leadership with the i4 Methodology? Below are a selection of tips featured in the i4 Neuroleader Workbook and strategies that the community shares.

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Mention @aboutmybrain and share you #i4Tips on any social channel!

What people say

"Intrepid. Intriguing. Insightful. Invigorating!"

“Silvia Damiano takes you to a place that compels you to challenge what you know – or think you know – about leadership. A fantastic read where its true beauty is in the simplicity of its deconstruction and re-construction of notions and principles.

I found myself constantly questioning my actions and inactions as a leader and gained far greater insight of my influence towards others – positive and negative – regardless of my intent.”

Milano Pellegrini

HR Executive, Consultant & Lecturer

"My brain so enjoyed Silvia’s deliciously structured description on how my neurobiology and neurochemistry can alter so that I can start exhibiting some of the leadership behaviours I have been trying to exhibit at work but somehow have failed.

My brain really does want to know the chemicals, wiring and restructuring it needs to achieve in order to change behaviour on the outside. Silvia has done a wonderful job at giving my brain the manual on how to achieve that end state. The brains of leaders will enjoy Silvia’s work immensely."

Katherine McLennan

Head of Global Leadership Academy, QBE

"Leadership is not improvised. Leadership is learnt and developed. In her new book, Silvia Damiano gives us the key: the i4 model. In a world characterised by complexity, uncertainty and globalisation, the four skills Damiano includes in her Model (integration, inspiration, imagination and intuition) are essential for individual and group success."

Dr. Nestor Braidot

Author of NeuroManagement & CEO of Braidot Group (Business & Neuroscience)

"By challenging us to look at leadership in an unfamiliar frame, the i4 model offers new insights into ourselves and others - insights that are founded in the science of our brains and behaviours - that will ultimately enable us to be better leaders who can adapt and thrive in a complex, ever evolving, global business landscape."

Dr. Lana Ledgerwood

Cognitive Neuroscientist & Leadership Consultant

"This book is an enjoyable, well-written, and fast and easy read. I found myself continuing on, reading another chapter into the early morning hours each night like one does when reading a really enthralling novel. But don’t let the colorful illustrations, use of stories and personal experiences and inspirational quotes fool you.

This is not a frivolous book. It’s an important book. Perhaps one of the most important business books to come out in some time. Relevant, timely, actionable, and with its underlying message of equality—both for genders and generations, but also for every human on the planet. We are all equal, and we all have the capability and responsibility to be personal leaders."

Matthew Galik

i4 Partner - North America

Book Launch Showreel

July 17th, 2014


Silvia Damiano

Founder & CEO

About my Brain Institute


Creator of the i4 Neuroleader Model & Methodology, scientist, educator, author, speaker, coach and award winning leadership & culture change expert.

Read Silvia's Profile

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