Become A Member Advancing the future of leadership development

Our intent is to unveil how the development of individual leadership capacities can have a massive impact on solving the wicked problems of this century.

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Leadership is Upside Down

Let's redefine what leadership means

Expecting people in leadership positions to solve all the challenges we face in the world today is largely futile. Sharing the load with others and helping people awaken their leadership potential has a higher probability of success when attempting to create the right solutions. We propose the notion that leadership abilities can be developed and owned by everybody. At our institute we strive to do just this!

Become a member of the About my Brain Institute and help us in our vision of democratising leadership and neuroscience!

Our Memberships

Become a Member

Join us in democratising leadership & neuroscience

We invite you to support our research and become involved with our community. We are committed to developing amazing resources and tools for you to share this vision within your sphere of influence.

Learn more about the About my Brain Institute and our different membership options below!

About The Institute Membership Options

Free Membership

Become a free member of the Institute and you will gain access to a selection of our resources to get a taste of the i4 Methodology. Explore everything in your own Dashboard!

Free Forever
Simply Create an Account!

  • Benefits:
  • Quarterly Newsletter & Updates
  • Extended Early Bird Offers
  • Access to Member Dashboard
  • +
  • Sample i4 Report
  • White Papers
  • Case Studies
Sign Up for Free

For Individuals

Becoming a member gives you access to premium resources and practical tools for you to share the knowledge & strategies of the i4 Methodology with your team.

Select your Currency:

  • Premium Benefits:
  • Quarterly Newsletter & Updates
  • 10% Discount to selected events
  • Access to Member Dashboard
  • Special Invitations to Pilot Programs
  • +
  • Personal Development:
  • Virtual Learning Sessions
  • +
  • Selection of Slides
  • Video Library
  • Research Reports
  • Sample i4 Report
  • White Papers
  • Case Studies

For Practitioners


Become certified in i4 and you will gain access to dedicated services and resources to train and coach others. Get started by downloading our Program Guide.

Select your Currency:

  • Practitioner Benefits:
  • Newsletter & Practitioner Updates
  • Reseller Discounts
  • Client Management Dashboard
  • Access to Training Platform
  • Private Practitioner Forum
  • Dedicated Support
  • +
  • Professional Development:
  • Virtual Learning Sessions
  • Q&A Webinars
  • +
  • Resources:
  • Complimentary i4 Assessments
  • Training & Presentation Slides
  • Workbooks, Guides & Toolkits
  • Video Library
  • Research Reports
  • White Papers
  • Case Studies
Leadership is quickly becoming a co-creative process that requires us to recognise that sometimes we need to lead, and other times, we simply need to follow.

Leading in a VUCA World

Watch the Leadership is Upside Down Video


Our Approach

At the About my Brain Institute we integrate a series of activities to provide cutting edge thought leadership that guides our initiatives, projects and training.



Thorough observation and experimentation studies.


Well researched brain-based assessment tools.


Visually attractive training and coaching resources.


Inspiring programs, workshops and adventures.


Fun encounters that keep us all connected.
Create the Leader in You  Learn online at anytime or join us in our face to face workshops!  Take a look at our i4 Programs!  <>
Become Certified  Expand your knowledge & toolkit with the i4 Model & Methodology.  Explore our Certification Options!
Join us at our Events  Experience everything i4 has to offer in our various events & programs!  Check out our Event Calendar!

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