Pleasure Of Sex
by The About my Brain Institute on 3 August 2012
The brain’s pleasure centre indicates to us when something is pleasurable and then enforces the desire to achieve that certain feeling again. Certainly this is applicable to all pleasures, but in this instance, we will relate it to sex.
What About Drugs And Pleasure?
by The About my Brain Institute on 29 July 2012
Pleasure is a large part of our lives, and we as humans, spend an enormous amount of time aimed at chieving pleasure. There are some pleasures that are obviously good for us, and are essential to basic survival. Then there are other pleasures, which are not. Causing more than 600 deat …
The Pleasure Of Chocolate
by The About my Brain Institute on 6 June 2012
When hearing the word “chocolate”, what comes to your mind first? Aaahhhh, …ohhhhh, wonderful, delicious, sensual….. Those are just the most common adjectives and utterings I usually hear.
Help Your Workers To Be Creative, Strategic And Effective
by The About my Brain Institute on 7 February 2011
- Originally Published in HR daily on February 2nd, 2011. - Employers that want their staff to be creative, strategic and effective must understand the thinking processes that lead to success, and be careful not to stifle them, says neuroleadership expert Silvia Damiano.
Neuroscience And Marketing – New Frontiers?
by The About my Brain Institute on 29 November 2010
Much of modern Western thinking about human behaviour has been premised on the idea that human behaviour is essentially a product of reason and rationality, albeit containing emotional aspects.
Reduce Resistance To Change, Know Thyself!
by The About my Brain Institute on 10 November 2010
Nothing is permanent except change. Attributed to Heraclitus of Ephesus (c. 535BC - 475BC). The interesting perspective on the above quote is the era in which it was made. This was a period when change moved at a pace considerably slower than it does today. Change in technology, commu …
Mind Wandering
by The About my Brain Institute on 23 September 2010
When our mind wanders, a part of our brain called default network starts to work. This default network is a brain system that includes part of the medial temporal lobe, medial prefrontal cortex and the posterior cingulate cortex.
Emotional Intelligence & The Limbic Brain
by The About my Brain Institute on 2 September 2010
Genos International has offered to be the major sponsor of the awards for the artists who enter the “Brain Art Competition”. Thank you Dr. Ben Palmer and the Genos team for becoming involved in this great event.
Wouldn’t It Be Nice If Change Was Painless?
by The About my Brain Institute on 15 July 2010
Wouldn't it be nice if every time an organisation introduced change, everyone participated and did what was required enthusiastically. However, implementing change is not simple and neuroscientific research reveals that change is painful for the brain.
Social Rejection
by The About my Brain Institute on 26 June 2010
Today’s animation was designed to illustrate some new findings within the field of social cognitive neuroscience. Most people will experience at some point in their lives what scientists called “social pain”, caused for example, by exclusion from a group or by being ignored by a frien …
Are You A Control Freak?
by The About my Brain Institute on 1 June 2010
In his latest book “Drive” author Daniel Pink talks about the importance of giving autonomy to people to improve their engagement and performance. This concept scares many leaders in business; particularly those who have difficulty in letting go and want to control everything that cro …
A Good Laugh Fosters Creative Thinking
by The About my Brain Institute on 23 May 2010
Creative thinking is not only for people working in the field of arts. Anyone can be creative by developing a new way for handling customer's complaints, solving a conflict or improving a process.